Production-ready launch package for Sahara Auto's Ajyal EV — a Sheikh Zayed Road 48-sheet billboard at Interchange 3, a six-post Instagram feed grid plus Stories, a full landing-page composition, and a press-ad spread. Photography via Unsplash, layouts and direction by Skyline.
Below is the actual delivered file — every spread, in document order. Scroll the page to read through.
Production-ready marketing assets for Sahara Auto's Ajyal EV launch — OOH billboard, Instagram ad grid, a full landing-page comp, and a press-ad spread. Photography via Unsplash, layouts by Skyline.
Sheikh Zayed Road approach, Interchange 3 — the EV rendered in its natural habitat: empty desert highway after sundown, sand warm enough to carry the orange.
580 km range. Sand-cooled battery. Built in Abu Dhabi. Delivered to your majlis.
A two-row sequence engineered to read top-to-bottom on profile: hero shot → product detail → orange CTA tile → interior → range stat → "reserve" closer.
The first EV engineered in Abu Dhabi, for Abu Dhabi weather. Unveiling May 2024.
350kW DC at any ADNOC Distribution E-Station across the UAE.
Secures delivery in the first cohort. Production capped at 400 units for year one.
Camel-leather bench seat, date-palm-fiber headliner, 32-speaker surround tuned in Abu Dhabi.
Abu Dhabi to Salalah on one charge. With air-con.
400 units. Abu Dhabi deliveries first. Reservations open at saharaauto.ae.
Above-the-fold hero + spec strip. Built to convert the paid-social click into an AED 2,500 hold in under 90 seconds.
The first electric vehicle designed, engineered, and built in Abu Dhabi. 580 km of range. A sand-cooled battery. A price that starts at AED 189,000.
Master shot list commissioned across three shoot days — one dune sunrise, one studio detail, one urban twilight. Feeds all downstream OOH, social, and PR placements.
Business-section placement for the early-adopter C-suite reader. Image left, specs right — no hyperbole, just numbers that make a case.
Engineered in Masdar City with a sand-cooled battery, camel-leather interior, and a range that crosses emirates without a charge stop. Ajyal is the first vehicle Sahara Auto has designed from scratch — for a country that deserves its own car.
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