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A 45-day back-to-school campaign for Abu Dhabi tutoring service Bayaan. Three Meta Feed ads, a 6-minute WhatsApp concierge funnel that converts 81% without ever opening a browser, a tutor-roster sheet, and a Mafraq billboard — wired end-to-end.
Below is the actual delivered file — every spread, in document order. Scroll the page to read through.
Production assets for Bayaan's 45-day back-to-school push — three Meta Feed ads, the WhatsApp concierge in full flow, the bayaan.ae landing page, a tutor roster sheet, and a Mafraq-bound billboard.
Each ad opens on a scene an Abu Dhabi parent has lived through in the last fortnight. CTA routes directly into WhatsApp — no landing page in the funnel.
MOE-vetted tutors, booked in 6 minutes over WhatsApp.
1,240 MOE-cleared tutors across Abu Dhabi & Al Ain.
No packages. No contracts. Book one. Keep what works.
Live-working demo of the Bayaan WhatsApp concierge. Grade, subject, neighbourhood, tutor, paid. No landing page. 81% of parents complete the flow without ever opening a browser.
No landing page. No form. No call-back. Just four messages between your first tap and a tutor arriving at your door on Sunday.
Served only to Google Search traffic — paid-social clicks route straight to WhatsApp. Hero + how-it-works + roster tease. Converts at 11.8% to WhatsApp chat.
1,240 MOE-vetted tutors across every Abu Dhabi neighbourhood. Book over WhatsApp in six minutes. Keep what works. Cancel what doesn't.
Opens WhatsApp. No form, no account, no password.
AR or EN. Quick-reply chips. Nothing to type.
Three MOE-vetted matches near you. Rating, price, bio.
Apple Pay in-thread. Cancel anytime. No packages.
Cards that surface inside WhatsApp and on the landing page. Single photograph, rating, rate, one 12-word quote from the tutor. Everything else a parent might want is one tap away.
IB MYP / DP Mathematics · 9 years
"I don't teach maths. I teach confidence with a calculator."
AS / A-Level Physics · 6 years · Masdar
"Physics is easy. Textbooks are hard. I fix the translation."
IB English Language & Lit · 11 years
"Good writing is clear thinking. I teach the thinking first."
A 48-sheet unipole on the arterial into Khalifa City — the morning school-drop commute. Single QR → WhatsApp. Loud orange. One line of copy.
Chat to book. First session free. Only MOE-vetted tutors.
Tell us about your launch, your market, and your deadline. We'll come back with a plan, not a PowerPoint.
