Launch campaign for Lamha's three-scent Eid drop — a 12-metre Dubai Mall LED takeover, 9-tile Instagram carousel, an editorial spread for Vogue Arabia, retail gift-box sales sheet for Ounass + Bloomingdale's + the flagship, and four Story ads. Photography commissioned at dawn in three Dubai locations.
Below is the actual delivered file — every spread, in document order. Scroll the page to read through.
Launch assets for Lamha's three-scent Eid drop — Dubai Mall OOH takeover, a 9-tile Instagram carousel, editorial magazine spread for Vogue Arabia, a retail gift-box sales sheet, and four Story ads.
A 12-metre LED wall at the Fashion Avenue entrance. Arabic word holds the space; English line slides in on the second beat. No bottle. No model. Just the thought.
Sales-sheet spread for Ounass, Bloomingdale's Dubai, and the Lamha flagship — one card per scent, photography commissioned at dawn in three Dubai locations.
"Warm enough for the Eid majlis. Dry enough for a June evening on a Jumeirah balcony — when the sky has just turned copper."
"A morning walk on Jumeirah, just after the tide pulls back. Neroli over iris. The cleanest scent we've made — still unmistakably ours."
"The rare Liwa rain. Smoked myrrh, petrichor, warm cashmeran. Built to sit low and last twelve hours."
Feed-grid layout that reads as a poem when viewed on profile. Three words per row, one scent per row. Designed to be scrolled or read in one glance.
April '24 issue — a paid-editorial spread running in the fragrance feature. Photography directed by our team, drop-cap treatment signals to the magazine reader that this is editorial, not house-ad.
In the small hours before Eid, in a workshop in Al Quoz, a perfumer works on a brief she has set herself: three scents, three moments, three words that every Khaleeji reader already carries. A sunset. A sea. A desert. Lamha is both the name of her house and the point of every bottle she has ever made.
The trio launches this week, to a GCC that has spent a decade buying French-named fragrances in English catalogues. Lamha returns the category to Arabic, without a word of translation. The scents speak for themselves — but the words are the reason you remember them.
Hero bundle for the Lamha flagship + Ounass. Three 50ml bottles in a bronze-printed mooncake-style lacquered box. The primary upsell path for the entire campaign.
The complete Eid collection in a single lacquered box — bronze-embossed, lined in camel-leather, numbered to 400. A single hand-written note card inside, written by Lamha's founder for each recipient.
Vertical creative for creator handoffs (@rawan.elbattah, @dana.cherifi, @noor.alfares, @fahad.albader). Same visual system, name-swapped for personalization.
My pick from the new @lamha.parfums Eid trio — Ghuroob. Link in bio.
Bahr — the sea bottled. My favourite of the three new scents from Lamha.
Sahra from Lamha. Smoked myrrh, petrichor, twelve hours on the skin.
AED 1,480 for three 50ml bottles. Numbered to 400.
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