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B2B-SaaS demand-gen pack for Mizan HR Cloud's GCC push — four LinkedIn thought-leader ads (one per stage of the CHRO buying journey), a mid-funnel nurture email rendered across Outlook + iOS Mail, the 2024 GCC Payroll Complexity whitepaper, and a GITEX event booth.
Below is the actual delivered file — every spread, in document order. Scroll the page to read through.
B2B-SaaS asset pack for Mizan HR Cloud's GCC push — four LinkedIn thought-leader ads, a nurture email, a benchmarks whitepaper cover + inside spread, and an event booth for GITEX.
One per stage of the CHRO's buying journey: problem awareness → category credibility → proof point → book-a-demo. Each runs to a tight 2,800-person seed list expanded via lookalikes.
Sent seven days after whitepaper download. Objective: convert the warm download into a booked demo. Built in MJML, rendered across Outlook & iOS Mail.
Dear Khaled,
Last week you read the 2024 GCC Payroll Complexity Report. Today, the story behind the report's headline case study: how Al Futtaim's Group Head of Payroll, Mariam Al Mansoori, moved 31,400 employees from four disconnected tools to one Mizan instance — and shrank month-end close from 11 days to 48 hours.
Mariam's team didn't buy more software — they consolidated four tools into one. The 48-hour close is now the new baseline: what used to be a cross-country fire drill runs on autopilot. Mariam keeps her team focused on workforce planning, not reconciliation.
READ THE FULL CASE STUDY →Gated PDF · 14 pages, 89 CHRO interviews, benchmarks for payroll close time, WPS compliance friction, and cost-per-payslip across UAE, KSA, Qatar, Kuwait.
Benchmarks from 89 CHROs across the UAE, KSA, Qatar, and Kuwait on payroll close times, WPS friction, and the real cost of a manual run.
Across 89 CHRO interviews, we asked a single question: from the last payrun cutoff to the final reconciled ledger — how many calendar days? The median answer was 9.4. The best-in-class answer was 2.
Why the gap? UAE and KSA CHROs juggle four distinct systems on average — one for HRIS, one for time, one for WPS generation, one for ledger. Each handoff is a reconciliation point and a risk surface.
What Mizan unifies. A single source-of-truth eliminates six of the seven manual reconciliation steps — reducing close time by a median 78% across our 1,240 customers.
A 48-sqm booth anchored by daily 20-minute demos. The goal isn't foot traffic — it's 180 qualified demos booked in five days.
Daily 20-minute live demos with your data, your spreadsheet. Book a 1:1 slot in advance — walk-ups welcome but capped at 4 per session.
Tell us about your launch, your market, and your deadline. We'll come back with a plan, not a PowerPoint.
